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OIST organized an expert lecture on *Search Engine Optimization & Digital Marketing

On 13/Feb/2019,Department of Information Technology,OIST organized an expert lecture on *Search Engine Optimization & Digital Marketing* for IV semester students. Mr. Afzal Khan was the speaker who is well known Certified SEO Expert and Digital Marketing Consultant. 

      He discussed various issues of SEO process,  like SEO strategies, types of SEO-technical SEO, onsite SEO, offsite SEO. Also discussed Crawling & Indexing,Google Trends,At the at end he also tells how Artificial Intelligence and Machine Learning changes the world of searching and  various career opportunities in SEO domain.Students asked questions on Content Writing, Blogging ,AdBlocker etc. Overall session was fruitful and students want such interaction in future also.